Marketing Content Manager
The position:
We are looking for an experienced Marketing Content Manager in B2B Tech marketing (preferably in SaaS services), to craft our story and messaging for the world.
As Trigo’s Marketing Content Manager, you will create and manage content supporting our marketing initiatives across multiple channels, including blogs, LinkedIn posts, website messaging, campaigns, webinars, case studies, one-pagers, keynote speeches, and additional initiatives. This role requires a proactive approach- analyzing industry-related content, creatively responding to it, and a strong understanding of SEO to enhance our company's online presence. Additionally, the Marketing Content Manager will actively participate in the marketing group, collaborating with the other members on various marketing projects.
A day in the life:
- Develop engaging and informative content for various platforms, including blogs, social media posts, case studies, one-pagers, and keynote speeches, aligning with our marketing strategies.
- Implement SEO best practices to ensure content ranks well in search engines, driving organic traffic to our website.
- Monitor and analyze industry trends and competitor content to inform and enhance our content strategy.
- Manage and grow our LinkedIn presence, including managing campaigns, engaging with our audience, and effectively promoting our brand.
- Oversee and update content on our website, ensuring it is current, relevant, and aligned with our marketing goals and industry needs. Analyze website performance and drive enhancements to improve search engine rankings.
- Taking part in ongoing marketing activities.
You bring to the table:
- 5+ years of experience in B2B content marketing in technological companies
- Outstanding storytelling and communication skills - writing, editing, and engaging the audience effectively.
- Proficiency in SEO techniques and tools.
- Experience with LinkedIn, including campaign management.
- Ability to analyze industry content and trends.
- Excellent interpersonal skills, with the ability to collaborate effectively within a team.
- A proactive, can-do approach to tackling challenges and achieving goals.
- A creative and diverse approach to challenges
- Excellent project management and organizational skills.
- Native English speaker- must.